How To Craft Twitch Stream Titles That Attract New Viewers Gameonaire (2023)

It’s a struggle to grow on Twitch organically. Twitch’s platform doesn’t offer many tools and advantages for new and growing streamers to get attention.

But you may be overlooking one extremely important tool that you can use on Twitch.

Your stream title.

And you might be thinking… “It’s just text… nobody reads that stuff.

(Video) How Ninja Got 20 Million Subscribers!

But what if I told you that there’s an entire industry of marketers and growth hackers that spend millions of dollars testing headlines, titles, and wording?

And it pays off. In a certain test we’ve learned that changing a single word can increase the attention of a link by 161%!

How To Craft Twitch Stream Titles That Attract New Viewers Gameonaire (1)

And when it comes to the Twitch director it’s a zero sum game. If a viewer is looking for a new stream or looking through their follower list, they either click your stream or they go to another.

If the viewer chooses your stream it’ll boost you up in the directory, and you potentially get a new chatter, follower or subscriber. If they don’t choose your stream… it buries you deeper as they essentially go to your “competition”.

But how do you craft a stream title that reaches out and grabs a viewers attention and drags them into your stream?

You’ll learn how to do it in this post. And you won’t have to spend millions of dollars like those foolish marketers… you’ll have to spend zero dollars. (it’s free)

Strip out all redundant information

Before you start brainstorming titles, it’s important to remember where your title will be displayed. It will always be next to your stream logo, thumbnail, username, tags, and the game you’re playing.

Don’t waste the few words you have available by restating any of that information.

The worst offender of this are titles like:

“Bearded guy plays fortnite”

“Girl plays games”

“[Stream Handle] plays [game]”

ALL of the information there can be gathered from the thumbnail and game title and it does nothing to grab a viewers attention.

Also, your entire title won’t show in the directory.

On average you have about 25-35 characters that will be visible before it gets truncated. You have to be efficient with what you say and use the space you have available.

That means you want to front-load all “attention getting” information, and move your house-keeping information towards the end of the title. (Things like chat commands for frequently asked questions, news, etc.)

Make a title that is Click-worthy. Not clickbait.

At first you might be drawn to using clickbait strategies. You know those titles you see on social media posts, or YouTube videos that a majority of people find annoying? It might seem like a good idea initially because the goal of your title is to get attention.

But your main goal is to get a new viewer. And it’s difficult to do that if you’re tricking or annoying them before they’re even introduced to your content.

Instead create titles that are Click-worthy. You can do this by using the ingredients below.

How To Craft Twitch Stream Titles That Attract New Viewers Gameonaire (2)


You want your headline to stand out compared to other streamers. Your goal is to zig while everyone else zags.

You can accomplish this by sharing what makes your stream or content unique:

  • What’s your brand? Do you like creating aggressive content? Is your stream just a chill laid back environment? Is your chat full of memes? Showcase your personality.
  • Game level (depth) – Are you a high ranked, high level, or skilled player? Are you a complete beginner? Both of these can be attractive to different types of viewers.
  • Accomplishments – Did you just win a tournament? Hit an achievement? Unlock something in the game? (ex. “Top 50 kills NA”, “Lvl 42”, “Valorant Rank”)
  • Keep it fresh – don’t use the same title every stream. Mix it up and give viewers something new to look at to catch their attention.


One way to make your title irresistible is to make viewers curious, or trigger the psychological phenomenon called the “information gap” or the “curiosity gap”. To put it quickly, when humans are faced with a gap in information, our brain lights up with activity and has a strong desire to fill that gap.

You can use this by combining two pieces of information that are unexpected. Like “6 game win-streak…w/ pistols?”

Or you can ask a question. “Beating Atziri without going back to town?” This immediately fills your brain with questions that you want answered. “Is that possible? Can they do that?”, or “I wonder what’s so difficult about that…?”.

Or you can present a conflict: “Beat Final Boss or Pushups” It makes you think “How many pushups have they done?” “Have they beaten the boss yet?” All of this curiosity drives more viewers to click.

You can also get tricky with this one and use the “truncated” message to build curiosity. When your message is too long, Twitch will automatically chop it off to fit in the directory. If used correctly you can have just enough showing to where people will click into your stream just to see the rest of the title because of their own curiosity.


You can use emotion to bring your titles to life and make them more eye-catching. Humans are driven by emotion, whether it’s fear, love, hope, joy, or excitement. And you can provoke those emotions by using emotionally charged “power words” to help your titles trigger positive or negative emotions.

How To Craft Twitch Stream Titles That Attract New Viewers Gameonaire (3)

A great example of this is how Dr. Disrespect crafts his titles. He tends to use aggressive words that fit his persona and Use interesting adjectives to spice up your title.

  • Use interesting adjectives or power words to bring your title to life.
  • Bring humor by using game related puns or jokes.
  • Use current events in the game to drive emotion (excitement, anger, boredom, etc.)

Demonstrates a benefit

Most importantly you want your title to be useful for the user. What information do they want to see when they are sifting through all the streams in the category? Or what value do they get out of clicking on your stream?

  • Are you doing something specific in the game? (PvP, PvE, Solo Play, Scrims, Practicing your aim, what type of character or character class are you mainly playing? etc.)
  • Are you actively answering questions for your chat or helping newbies?
  • Are you demonstrating something or working towards some goal that would be entertaining for viewers?
  • Are you playing with someone else that’s notable?

On a whole, viewers don’t come because they want to help you out. They come because there’s a benefit to them. They want entertainment, information, or a community to interact with. Your title can demonstrate that by telling them what’s useful to them, or how it will entertain them if they stop by.


You can make your title stand out and catch the eye by using characters or spacing that is unusual. This one can be overdone very quickly so be strategic about how you use it.

You can use special characters like display icons in your title, CAPSLOCK specific words, or even using special characters like # @ $ * () [].

The problem is when you use it too much. It can become spammy or tacky and turns people off just as quick as it grabs their attention. A best practice would be to use it sparingly, or only when it makes sense. For example, use a single icon to grab attention. Or only use other special characters when they make sense based on what you’re sharing in your title.


This is a difficult one to implement, but when you can, it works extremely well. Anytime you have a special event, unique opportunity, or time sensitive content, it creates some good ol’ FOMO (fear of missing out) that you can capture in your title.

Poker streamers utilize this all the time when they are close to winning a tournament to potentially win a big cash prize. When they hit the final table, they immediately change their title to include that and also mention the first place prize.

How To Craft Twitch Stream Titles That Attract New Viewers Gameonaire (4)

This makes people join in because they don’t want to miss out on the opportunity to be there when it happens.

You can’t use this one all the time because your content won’t always be urgent. But keep this one in your back pocket anytime you can leverage it, because it works well.


Everyone has an opinion and they love sharing it. They also love sharing what they are passionate about. Asking open ended questions can lure people into your stream and get them to share their opinion. This also helps get chatters because they come into your stream ready to chat. It also makes them feel like a member of your community immediately because you’re listening and responding to their feedback.

You’ll get the best result by asking open-ended questions about things people are passionate about. But you want to stray away from topics that are too controversial because that can turn your chat into a toxic environment.

To get you started thinking about topics to ask about, you can ask about things like new features in games, game related opinions, or even current events happening in that games space.

But it doesn’t even have to be about a specific game. One of the best ones I saw was:

“What show should I binge next?”

It works because almost everyone has a favorite show, and they LOVE telling people to watch the show they enjoyed. The streamer had a consistent stream of new viewers coming into his chat throwing out their opinion of what their favorite show was at the time.

Think of this like an icebreaker. Once you get them into your chat and into the conversation, it’s you and your chats job to interact with them and keep them

Mixing The Ingredients

How To Craft Twitch Stream Titles That Attract New Viewers Gameonaire (5)

You’ll rarely be able to hit all of these ingredients in one title. But using at least one or pairing a couple of them together makes an effective title and it’ll help your stream stand out.

Make sure that even when using these that you still make titles that are consistent with the type of content that you create. You want your title to showcase you, your brand, and the style of content you create. If not, your title could create a pogo-stick effect when people are coming in and bouncing out because they had different expectations for your content.

Putting it all together

It’s not going to be easy at first. You’ll need to brainstorm multiple ideas in order to come up with a great idea that works as a title and uses as many of the ingredients above.

I usually write out 15-20 different headlines before picking one for these blog posts. (The title of the post you’re reading now took 13 until I picked a winner)

How To Craft Twitch Stream Titles That Attract New Viewers Gameonaire (6)

With these ingredients in mind you should be able to spot good titles out in the wild, and use them to spark new ideas and improve your own titles.

This is a skill that you will develop over time. It’s worth it though. Because every time you post a YouTube video, add a caption to a Tik-Tok video, or write a post on Twitter – this skill can be translated easily. It helps make your content and message more shareable and reach the masses.


If you liked this article and want to learn more ways to grow your stream make sure you join the newsletter.

Also you can help out by liking or sharing the thread on Twitter:

How to craft stream titles that attract new viewers...

— Gameonaire (@gameonaire) June 10, 2020


What should my first Twitch stream title be? ›

Examples of a strong Twitch stream title:

Playing Hearthstone with Followers — Challenge My Mage! 25 hour charity grind — watch me fall asleep and still win! (GER) [Game Name] — [Something about the Game] — First Playthrough/100% Serious Play/Ranked Games.

How do I make my Twitch stream more appealing? ›

There are several ways to engage with your viewers, such as talking to them in chat, playing games with them, or even just taking a few minutes at the beginning or end of your stream to talk to them. Don't be afraid to interact with your viewers, as this is one of the best ways to improve your Twitch stream.

Can I put drinking in my Twitch title? ›

Any activity that may endanger your life or lead to your physical harm is prohibited. This includes, but is not limited to: suicide threats, intentional physical trauma, use of illegal drugs, and drinking excessively.

How do you make a good stream name? ›

Choosing the Best Twitch Name

You can use Namechk to see where a username is available. Keep things short and memorable if possible. These names are easy to remember and easy to brand. Numbers and underscores can be distracting and make your brand look less professional.

How do I get my first 50 viewers on Twitch? ›

How to Get Your First 50 Followers on Twitch
  1. Avoid Follow for Follow Schemes. ...
  2. Engage With Your Viewers. ...
  3. Remind People to Follow. ...
  4. Choose the Right Game. ...
  5. Host Community Events. ...
  6. Create a Positive Experience. ...
  7. Celebrate Every Single Follower.
2 Nov 2021

What are Tier 1 in Twitch? ›

Tier 1 Sub: $4.99. Tier 2 Sub: $9.99. Tier 3 Sub: $24.99.

What are the golden hours of Twitch? ›

When it comes to maximum viewership, the best time to stream on Twitch is between 11 AM and 2 PM PST. That's when viewership numbers hit their peak and you have the highest number of potential viewers available.

How do I increase my stream views? ›

To increase live stream viewership, you need to promote ahead of time, create valuable content, use SEO to your advantage, and keep your stream's quality high. Importantly, you also need to use the professional tools provided by an excellent online video platform.

Can I swear in my Twitch title? ›

Can You Curse On Twitch Titles? You are not allowed to use profanity for your titles on Twitch. Twitch has many words, not just curse words, that are banned from being used as a title for your stream. In fact, if you try putting these banned words in your title you will receive an error message from Twitch.

What makes a good stream? ›

What makes a good streamer isn't just about the content you create but also includes how you communicate and engage with your audience. Many streamers have learned it's also best to interact with your audience outside of stream chat and sessions.

Do tags matter on Twitch? ›

Tags are meant to help viewers find streams they're interested in watching and are not tied to a specific game or category. You can use whichever Tags describe your stream best, whether you're playing a game or streaming non-gaming content.

Can you wear a bra on Twitch? ›

We do not permit exposed underbust. Cleavage is unrestricted as long as these coverage requirements are met. For all streamers, you must cover the area extending from your hips to the bottom of your pelvis and buttocks.

Is vaping allowed in Twitch? ›

We can say that according to Twitch Terms of Service, vaping while streaming live is allowed, provided vaping is legal in your region. The Twitch rules do not stop the habit of vaping, but they sure do strongly advise against it.

Can you wear a bathing suit on Twitch? ›

Bikinis are OK under Twitch's nudity and attire policy as long as they cover the genitals and nipples. The streamer also can't wear anything sheer, and can't have the camera focus on body parts.

How do you attract people to your stream? ›

  1. Play and Stream a Popular Game. ...
  2. Check Out the Competition. ...
  3. Improve the General Appearance of Your Stream. ...
  4. Remember You Have an Audience: Talk During Your Stream. ...
  5. Show Your Personality in Your Dress and Appearance. ...
  6. Create Your Own Branding and Image. ...
  7. Avoid Streaming at Peak Times. ...
  8. Set a Clear Schedule and Keep to It.
15 Jun 2022

What is stream name example? ›

An entity stream name contains all of the events for one specific entity. For example, an Account entity with an ID of 123 would have the name, account-123 .

How can I promote myself in a stream? ›

To promote your Twitch stream, make social media accounts and post links to your stream so viewers can find you. You can also advertise your stream by posting comments about it in online gaming forums. To attract more viewers, try to stream as much as possible and make sure you're sticking to a consistent schedule.

What are 1000 Twitch viewers worth? ›

According to a Quora answer from a Twitch streamer, you'll get paid $3.50 for every 1,000 ad viewers. So if you have less than 1,000 viewers on a stream, you're making pennies per ad.

Do you count as 1 viewer on Twitch? ›

The Viewer Count is the number of viewers watching your live video at one time. Any time someone watches live video they'll be counted as a viewer, whether or not they have a Twitch account or are signed in.

How much do beginner Twitch streamers make? ›

A “small” streamer on Twitch earns between $50 and $1,500 a month. The more subscribers and donations they have, the bigger their earnings.

How much money does a 50 viewer Twitch streamer make? ›

$500-$750 per month

Is 20 viewers good on Twitch? ›

If you average about 20 viewers per stream, you're roughly in the top 1% of all streamers on Twitch. In reality, being in the top 1% of any field is amazing. Being top 1% on Twitch is amazing too! That said, 20 viewers may not be what you'd hope to reach.

Can you get 2 drops on Twitch? ›

No, you can earn progress towards a Drop on any participating channel for a campaign. For example, you can watch for a half hour on channel and then switch to another channel and continue your progress for the Drop. Important - You can only earn progress for one channel at a time!

How much money is it to gift 1000 subs on Twitch? ›

The other 50% is collected by Twitch itself. There are also monthly contributions of $9.99 and $24.99 per month. For example, 1000 monthly subs roughly equates to $2.5k per month or $30k per year.

How much do small Twitch streamers make per sub? ›

Subs. Twitch takes half of the money collected from subscribers, whereas most Twitch partners get half. As a result, the average Twitch streamer earns $2.50 per month from each subscriber.

What is a Tier 3 on Twitch? ›

That extra money can go a long way in helping a streamer improve their streams and will allow them to dedicate more time streaming for their viewers. Subbing tier 3 on Twitch is the highest sub tier and is the ultimate way to show just how much you support a specific community.

Does Nightbot count as a viewer? ›

If you have bots example “Nightbot”. It wont count. But every person who is watching your livestream, is counting as a viewer for your channel. Anytime someone watches your live channel they'll be counted as a viewer.

What is the fastest way to grow on Twitch? ›

Blog: Ten Ways to Grow Your Twitch Channel in 2022
  1. Set Up a Simple and Short Profile. ...
  2. Make an Eye-Catching Stream Title. ...
  3. Set Goals that Focus on Your Stream. ...
  4. Pick What You Want to Stream. ...
  5. Create Diverse Content. ...
  6. Set a Schedule. ...
  7. Ctreat Engaging Content. ...
  8. Put Your Equipment in Place.
9 May 2022

Who is the fastest growing channel on Twitch? ›


Who is the longest Twitch streamer? ›

The current record for the longest subathon stream is 375 days, held by Emilycc. This stream is still ongoing. Emily is now targeting 730 days in total, to hit two years straight on her subathon.
Longest Subathon on Twitch
#1Emilycc375 days (Ongoing)
#5Serpentgameplay78 days (March 2022)
3 more rows
17 Nov 2022

How long should a stream be? ›

How Long Should Your Streams Be? Your streams should be at least 3 hours long, and even longer if you can continue streaming with high energy after 3 hours. 3 hours is enough time to get in the flow of the stream and allow others enough of a window to stop by and visit your stream.

What is a good Twitch schedule? ›

After analyzing the data, the best time for streaming on Twitch is between 12 midnight and 8 am PST. Usually, during these hours, you are likely to face less competition while encouraging viewers from other countries to watch your live stream.

What's not allowed on Twitch? ›

Any activity that may endanger your life or lead to your physical harm is prohibited. This includes, but is not limited to: suicide threats, intentional physical trauma, illegal use of drugs, illegal or dangerous consumption of alcohol, and dangerous or distracted driving.

Is Twitch safe for 10 year olds? ›

Twitch is a live streaming service designed for people aged 13 and up.

What are Twitch forbidden words? ›

The kinds of speech not allowed on Twitch

Use of hateful slurs toward individuals on the basis of race, ethnicity, sex, gender identity, sexual orientation, or age. Expressions of contempt or hatred toward groups of people. Expressions of sexual harassment toward individuals.

What makes a streamer unique? ›

A streamer's persona is what makes them unique and identifies them. It's what defines a streamer. Your streamer persona doesn't necessarily have to be an elaborate, made-up character, though some successful streamers do it. It could simply be the best version of yourself.

Can you be successful on Twitch without a camera? ›

No, you don't need a mic or camera to stream. However, an important part of streaming on Twitch is the interaction between the streamer and audience. For more information on recommended stream hardware, visit Setting Up Your Stream Hardware in the Go Live section of Creator Camp.

What are the 3 parts of a stream? ›

The flow of a stream is controlled by three inputs – surface runoff (from precipitation or meltwater), daylighted subterranean water, and surfaced groundwater (spring water).

Do clips expire on Twitch? ›

Just like Highlights, clips don't expire! Please note that the original clip creator can choose to delete their clip at any time. Where can I find all the clips created of my channel? You can find them in Clips of My Channel under the Clips page.

What does the 1st tag mean on Twitch? ›

The Twitch 1st badge as it's called due to its actual appearance is only available on certain channels – specifically, Twitch affiliates and Twitch partner channels. There, the 1st badge can replace the normal subscriber badge… but only for the first few people who ever subscribed to that channel.

How do you write a catchy video title? ›

6 Tips for Writing a Great Video Title
  1. Do your keyword research. If you want to write titles that appeal to people and to search engines, understanding keywords is a must. ...
  2. Use a headline analyzer tool. ...
  3. Keep it short. ...
  4. Frontload your title. ...
  5. Consider using a question format for your title. ...
  6. Be interesting.

What words can you not put in Twitch title? ›

You are not allowed to use profanity for your titles on Twitch. Twitch has many words, not just curse words, that are banned from being used as a title for your stream. In fact, if you try putting these banned words in your title you will receive an error message from Twitch.

What's a catchy headline? ›

A catchy title is the headline of a content article that contains elements to persuade readers to read it. Writing an effective headline can be an essential element of your content. A catchy title can bring a customer to your article by explaining what's in it or what value the reader can get from clicking on it.

How do you make a viral title? ›

Every attention grabbing title must complete three objectives: Foreshadow the topic or Make the viewer wonder. Give the viewer a reason to click on your content. Stand out from other titles.

What's in a good title? ›

The title summarizes the main idea or ideas of your study. A good title contains the fewest possible words that adequately describe the contents and/or purpose of your research paper. The title is without doubt the part of a paper that is read the most, and it is usually read first.

What happens if you say simp on Twitch? ›

Our policy prohibits the use of terms like “simp,” “incel” or “virgin” specifically when they are being used to negatively refer to another person's sexual practices. Using these terms on their own wouldn't lead to an enforcement but we would take action if they were used repeatedly in a harassing manner.

Does Twitch allow NSFW? ›

Twitch's rules prohibit “Nudity and sexually explicit content or activities,” and the thumbnails contained... well, basically all of that.

Do Twitch banners matter? ›

Creating a unique avatar and a banner for your profile is crucial to stand out on the platform. Thus, choosing the correct Twitch banner size is crucial for your Twitch profile to be successful. Apart from that, it is essential to create a unique Twitch banner that will draw attention to your page.

What should your Twitch logo be? ›

It should be simple enough that it's easily viewable when shown on small screens like smartphones, and agile enough so you can scale it to any size. Unforgettable – The average Twitch user watches streamers 2 hours per day. To keep them coming back to you, create a logo that's easy to remember!

What is a good profile banner on Twitch? ›

According to Twitch, the ideal Twitch Banner size is 1200 pixels wide and 480 pixels in height, but the quality is significantly reduced on larger monitors, so we recommend doubling the pixel size to ensure the best results on a Retina screen.

Top Articles
Latest Posts
Article information

Author: Reed Wilderman

Last Updated: 02/01/2023

Views: 6260

Rating: 4.1 / 5 (52 voted)

Reviews: 91% of readers found this page helpful

Author information

Name: Reed Wilderman

Birthday: 1992-06-14

Address: 998 Estell Village, Lake Oscarberg, SD 48713-6877

Phone: +21813267449721

Job: Technology Engineer

Hobby: Swimming, Do it yourself, Beekeeping, Lapidary, Cosplaying, Hiking, Graffiti

Introduction: My name is Reed Wilderman, I am a faithful, bright, lucky, adventurous, lively, rich, vast person who loves writing and wants to share my knowledge and understanding with you.